Contentious
style

A brand and design system. A living guide to how we create and communicate. These pages document our essence, design patterns, code components and writing standards.

Foundations

Overview Brand essence Core content strategy Principles

Words

Overview Lexicon Style Voice and tone

Design

Overview Colours Components Device screenshots Layouts Typography

Code

Overview Astro components Content model CSS Images Tokens Utilities

Contentious is a content-led strategy practice (with notable digital and design nous) for mission-driven organisations.

Style guide / Design /

Core content strategy

Our core content strategy sits at the centre of everything we do with content. It describes what we do and why. The annotations provide context and extra detail.

Core content strategy