Contentious
style

A brand and design system. A living guide to how we create and communicate. These pages document our essence, design patterns, code components and writing standards.

Foundations

Overview Brand essence Core content strategy Principles

Words

Overview Lexicon Style Voice and tone

Design

Overview Colours Components Device screenshots Layouts Typography

Code

Overview Astro components Content model CSS Images Tokens Utilities

Contentious is a content-led strategy practice (with notable digital and design nous) for mission-driven organisations.

Style guide / Foundations

Foundations

Essence, vision, strategy and principles. The things that make us who we are. Everything we do is built on these elements.

Brand essence

Contentious boiled down: brand soul, idea, purpose, vision, and mission.

Core content strategy

Our core content strategy sits at the centre of everything we do with content.

Principles

The things we believe in, and the ways that we work, accordingly.