Style guide / Design /

Brand essence

Contentious boiled down. To a tasty quintessence.

Brand soul

Thoughtful mavericks

Fired-up crafters

Hopeful torchbearers

Brand idea

A beacon for the best content and the best people.

Brand purpose

We work with cool people who are changing the world. Through beautiful content, design and technology, we make good things happen.

Brand vision

A beautiful, sustainable, peaceful, equitable (content) world.

Brand mission

Provide useful, beautiful content products and content services – and smart, thoughtful content advice – to as many people as possible who want to use words and pictures to make the world a better place.